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Direct Sales: Holiday Advertising Ideas
By: Shelly Hill

When it comes to targeting holiday shoppers during the fall holiday shopping season, you need to plan out your advertising and marketing strategy months in advance. I usually start my planing in early July.

If you are going for print advertising, you need to realize that you need to do that weeks, if not months in advance.

Here are some creative Holiday Advertising ideas for you to think about before the upcoming holiday season.

1. Do some print advertising in a community holiday shopping guide. A lot of communities print up Holiday Shopping Guides listing area businesses.

2. Call up local church and civic groups and inquire about you placing an ad in their printed up Holiday Song Books that they hand out during the holiday season. These ads are usually less than $20

3. Alot of churches, schools and civic groups hold holiday bazars during the Holiday Season! Contact them! Usually you can get a booth or table for around $20 - $25 which you can get a receipt and write off on your taxes as a biz deduction.

4. Print up flyers (holiday themed) and place them through out your community.

5. Participate in Local Holiday Community Events and Fundraisers. The more you get out into your community, the more you network and find new hosts and/or new customers.

6. A lot of groups do fundraising during the fall and holiday months. This is the time to be contacting them about the fabulous Fundraising Opportunity that your company has.

7. Print out mini Holiday Recipe Books (4-6 pages) with some of your favorite holiday family recipes. Make sure you business contact info is somewhere on it. Hand them out for free to friends, family, co-workers, local businesses, at your parties and every where you go! You can do this for about .12 cents each or less.

8. Holiday Gala' and Other Holiday Events where they need contest prize sponsors. Donate a prize and get tons of business exposure!

9. Hold a Holiday Open House in your own home for the neighborhood children to come and holiday shop for their parents. I do this one 2-3 times every fall season and its a BIG Success! I set up a table with some crafting supplies so they can make their own holiday greeting cards. On the invites I request that parents send each child with a minimum of $15 to the party.

Parents enjoy the 1-2 hours away from the children and the children feel proud that they were able to shop without any adults!

Advertise this as your local community centers, schools, daycare centers, area latch key programs and give a stack of fliers to your own children to pass out to their friends!

10. Contact local schools and churches and obtain info about their upcoming holiday plays and holiday music concert programs. They usually sell advertising in their play program books and holiday music guide books! You can get a lot of business exposure directed to guests and customers who are already thinking about the holidays and they will be in the holiday mood after seeing your ad in the program guide.

Now I have given you 10 creative ideas to target those holiday shoppers. Which idea will you be implementing first?

Article Source: http://www.wahm-articles.com

Shelly Hill has been working from home in Direct Sales since 1989 and is a manager with Tupperware. You can visit Shelly online at www.workathomebusinessoptions.com for free Direct Sales articles and home business tips.
 

Direct Sales - 25 Creative Ways To Advertise Your Business In Your Community
By: Shelly Hill

Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative ideas that you can use to advertise your home business, in your local community.

When it comes to advertising, it's important to be consistent with your advertising efforts. The harder you work on advertising your home business, the more new customers and team members you will get.

Let's take a look at a few ideas.

1. Check out your local area State Fairs and Community Carnivals. Ask about getting a booth or table and set it up with your business information. People love to shop at Fairs and Carnivals, and they are looking to spend money.

2. Purchase some business card styled refrigerator magnets. Hand them out to all of your customers, party hosts, and business contacts. Using a magnet as your business card keeps your business in front of your customer, instead of being hidden away in their wallet.

3. Give your business products as holiday gifts. Cousin Jane might just love her gift enough, to become a future customer.

4. Put an AD in the back of local high school yearbooks. You can usually get these ads for around $25.00 which makes it affordable.

5. Put an AD for your business in local Athletic Sports Programs. In the fall, I purchase an AD in our local high school football program for around $40.00.

6. Contact local churches. See if you can place an AD in their weekly church bulletins and activity guides.

7. Do you have a local community Play House? If so, get your business AD placed in their play programs.

8. Co-Sponsor a local Youth Athletic Group. Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors.

9. If you have a home business, consider getting a Yard Sign printed up. You will want to place it in your front yard, in a highly visible area.

10. Does your neighborhood hold local Meet and Greets? If so, make sure you go out and attend them. Get to know your fellow community members and make some new contacts.

11. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community. They are always looking for prize donations for their charitable raffles.

12. Local bus stops and bus sheds. Have you noticed that a lot of them have local business advertising on them? Contact the company and ask them for their advertising rates.

13. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them and ask about their advertising rates.

14. Contact your local Fire and Ambulance companies. Ask them about their upcoming fundraiser events or chicken barbecues. Ask them if you can set up a display table with a few of your products.

15. Contact your local Assisted Living Centers for Senior Citizens. These centers will often hold Senior Shopping Events. Find out the date of the next event and participate by setting up a table display with some of your business products. Seniors can't get out to shop like they used to, so bring the shopping to them.

16. Does your community hold summer concerts in your local parks? If so, contact them about sponsoring an event or setting up a table.

17. Exchange business cards, fliers and coupons with another Direct Sales consultant. Every time you hand out a customers order, place one of her business cards into your bag, and vice-versa.

18. Indoor Concert Venue's. Have you attended a concert lately? A lot of local businesses co-sponsor these events. Ask the sponsor how you can get some advertising at the event.

19. Does your community print up a free renters guide, house buying guide or used car guide? (you can usually find them for free at your local supermarket). If so, contact them about placing your business ad inside one of the guides.

20. Get your business information printed onto paper text book covers. Donate them to local area adult technical schools and colleges.

21. Is there a local business in your area holding an upcoming Grand Opening? If so, contact them. A lot of times they are giving away freebies to the first few hundred customers. Inquire to see if you can donate a few of your products for their Grand Opening. If you do donate, make sure your business contact information is attached to your products.

22. Get your business information printed up on inexpensive bookmarks. Donate these bookmarks to local colleges and libraries.

23. Put your business knowledge to work. Call up your local colleges, cooking schools, craft stores, etc. See if you can come in to teach a class. Sharing your expertise with others is a great way to get new business.

24. Print out some kid's coloring pages with a small section on them advertising your business and donate them to local area restaurants, daycare's, doctor's offices, etc.

25. Consider getting some inexpensive mini desktop-sized calendars printed up with your business information on them. Hand these calendars out to local businesses to give to their office employees.

I hope you find these 25 creative ideas useful when it comes to advertising your home business in your local community.

Article Source: http://www.wahm-articles.com

Shelly Hill has been working from home in Direct Sales since 1989 and is a Manager with Tupperware. You can visit Shelly online at www.workathomebusinessoptions.com for Direct Sales articles and home business tips. You can also visit Shelly online at my.tupperware.com/Ravish30